PrimaShop For WP Ecommerce (WPEC) WordPress Theme

PrimaShop For WP E-Commerce (WPEC) – Clean WordPress Theme

The Last WP E-Commerce (WPEC) Wordpress Theme You Will Ever Need. Requires WP E-Commerce (WPEC) 3.8.x


This theme require:NOTE: If you need WooCommerce version, please visit PrimaShop For WooCommerce

Why You Have To Choose Us?

Simple – Clean – Professional – Customizable

High Standard On WordPress Code

Well written, follow WordPress standard, fully checked with Theme Check plugin and Theme Authenticity Checker (TAC) plugin.

100% Child Theme Ready

We provide a working and ready to use child theme sample for you. Using child theme, you can customize our theme, without modifying our theme, so that if the our theme ever gets updated, your modifications on child theme are safe, because you’ve created a new theme and the update will only change the parent theme files.

With a child theme, you can also rebrand our theme with your own name, without modifying our theme!

Highly Customizable

You will get unbranded theme settings page and you can customize the colors easily using design settings (customizer) page. We also provide some examples of design settings file that you can import to change the visual display of your theme quickly!

And, the most important thing, BEST THEME SUPPORT for you!

You only need to submit your question via page. NO registration needed!

Features (Summary)

  • Unbranded Theme Settings
  • Unlimited Colors using Design Settings (Theme Customizer)
  • Responsive Web Design Ready (can be enabled/disabled from Theme Settings)
  • 2 (Two) Theme Style Layouts
  • 9 (Nine) Content Layouts
  • 8 (Eight) Footer Widgets Layouts (1,2,3,4 columns)
  • Unlimited Sidebars Using Sidebar Settings
  • Customized Shop Page (Products Per Page, Columns Per Row, show/hide most of elements on Shop page)
  • Customized Single Product Page (show/hide most of elements on Single Product page)
  • Advanced Products Shortcodes Live Demo
  • Shortcode Generator Buttons
  • Google Fonts ready
  • Custom Branding (you can upload custom favicon, login logo, admin logo, and admin footer text)
  • Localization Ready (.mo/.po is available)
  • Child Theme Ready (child theme sample is available)

Does it work with ?

NO, this WordPress Theme is compatible with self hosted WordPress ( ). It is not compatible with free WordPress Blog ( ). You can read this article to learn the differences,

Does it work with WooCommerce plugin by WooThemes?

NO, this WordPress Theme is dedicated for WP E-Commerce (WPEC) only. If you need WooCommerce version, please visit PrimaShop For WooCommerce.

XML Demo Data Is Included

We provide XML demo data in the main PrimaShop file. Be aware that demo images is not included in this XML file.

Note: Demo Images Are Not Included

You know it, Envato respect copyrights, and we do. Some demo images are bought using regular licenses that allows us to use it for demo / preview purpose only. We can’t distribute it to you, but if you like it and want to buy it, these are some of them:

Credits ( And Inspirations)

We love Open Source, and we use some of them for this theme.We are human and sometimes we make a mistake. If you find any code/js/image that is not properly licensed, let us now by sending us email through our profile page. We promise to fix it quickly to make it properly licensed.

Where is WP FlexiShop (WPEC) WordPress Theme?

Why is it not under PrimaThemes account now?

The “previous” PrimaThemes account holder decide to disable it. So, this theme can be a good replacement for anyone who still love WP E-Commerce (WPEC) plugin.


1.2 – 29 September 2013 (in review process)
  • added – responsive logo, previously can be done via tutorial for child theme
  • added – social sharing buttons on product summary by socialite
  • added – footer social icons
  • added – foundation2 icon fonts, we choose this because it is small, we don’t need hundred icon fonts
  • improved – custom WPEC pagination using paginate_links
  • improved – support shortcode on additional description
  • improved – breadcrumb for all shop related page
  • improved – tinynav js script
  • improved – add scrollwheel param to googlemaps shortcode
  • improved – add include&exclude params on categories shortcode
  • improved – use inline-block for top nav right and footer right
  • improved – use wp_enqueue_scripts to load Google Fonts
  • improved – design settings support 3 selector
  • improved – content limit, strip shortcode, keep content
  • improved – add prima-theme-settings-updated action hook
  • fixed – product slider & carousel shortcode issue (tag)
  • fixed – post&product carousel shortcode gen typo
  • fixed – product category shortcode numbers issue
1.1 – 1 September 2013
  • added – full screen mode for feat image header and slide
  • added – mini cart on top navigation
  • added – more options for design settings
  • added – product slider shortode for product category and product tag
  • added – option to open call to action link in new window
  • added – option to open slider link in new window
  • added – options to show featured image on post&page
  • added – prima_featured_slider shortcode
  • improved – custom text for topnav cart link, support to show cart count and cart subtotal
  • improved – centering featured header image, useful for small featured header image
  • improved – option for number of slider images
  • improved – add “slide_reverse” (right to left) animation type for slider
  • improved – add product shortcode filter to allow third party customization
  • improved – add additional div block on video shortcode to make fitvid honor embed width
  • improved – flexslider control border color
  • improved – center aligned image on Appearance Header
  • fixed – update cart link at top navigation when clicking “add to cart” button
  • fixed – prevent design import action when save settings
  • fixed – product category shortcode issue
  • fixed – remove some warning messages

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